Yesterday I donated $3000 to charity.
I’ve never been able to donate like that before! And yesterday, I was able to make a huge difference for women and girls around the world. It was an incredible feeling… I was able to breathe money in… And then breathe money out to be circulated and shared around the globe. And I had a moment of… Ah yes, THIS is why I do this. Bless all the hard work… It has been worth it to be able to give back. And now for the moment, all is right in the world. And so it is.
So let me explain how I got there.
In December, I launched a campaign to finish out my STAR in Your Own Stock Photos package at the end of the year… It had been a successful one day program over the last 8 months combining transformation work with photography to help women entrepreneurs capture the heart of their brand, and it had even taken me on a jam-packed trip to the UK! However, I was now feeling guided to bring it to a close. But before I did… I wanted to make sure that people who had been thinking about participating as a STAR, would seize their opportunity to do so now.
And so this meant it was time to gear up a marketing campaign. Often this means a colossal amount of hard work, and I can’t say they are my favorite things in the world. So I am always looking for how I can make them more fun and meaningful. And then the Divine Download came in: create a special holiday edition called Exponential Shine.
Now the back story is that I love absolutely anything exponential. Somewhere within my healing artist creative bones is, oddly, a place that REALLY likes things to be extra efficient. So if one thing is going to happen… Why not make it more interesting with MANY things happening simultaneously, and exponentially? You just mention the word quantum, and I’m there.
And so this was what Exponential Shine was all about. I have always said that when one woman allows herself to step forward and SHINE… She lifts up and inspires every women to do the same. And if I know one thing… It’s how to help women get over their visibility issues and SHINE. So this very package was helping one woman shine, and get 100′s of radiant photographs for their business… Then I figured… Why not put my theory to the test, and see if her shine could lift up ALL women?
And so I created a special package donating 10% of the total price to charities helping other women to shine around the world.
It felt amazing to link the package directly with a charity… I had been haphazardly finding my own relationship with tithing in the past. But this felt far more interesting, and concretized.
And so the marketing campaign began.
Now… It was probably the most I have ever marketed any of my programs. I was quite prolific on fb and even sent out one newsletter a day for a solid week. It wasn’t comfortable by any means… In fact, I often cringed when I pressed post or send. But I knew there was something larger at play here than my uncomfortability with being salesy, and so I pushed on.
Well, when all was said and done… I sold 15 packages at $2000 each!!! It was a wild success beyond anything I had ever dreamed.
However… I won’t say it was easy. It had been a tremendous amount of work, and there were more than a few stress-induced meltdowns. I will also say that there were some who reflected back to me their displeasure with how much I had been ‘pitching’ my program.
HOWEVER. When I sat down yesterday to finally pay out the $3000 in total… It all melted away. I realized how amazing the entire experience had been, and that I had discovered a whole new business model for myself. My goal is to never again create a package that is not connected with a charity that represents and matches it’s purpose.
There is something very powerful to link your business to something larger… It somehow takes on a whole different demeanor… And any of the business aspects that may have seemed a tad unsavory on their own… Now take on a lovely shimmering glow instead.
And so I invite anyone interested to try this on for size… What would it be like to link YOUR programs directly with charities? I know many of you are already making amazing donations… However, there was something so very satisfying about connecting the actual program itself with an automatic 10% donation. It really felt like it was a co-creation between my clients and myself, and win-win-win all over the place.
I have always dreamt of a world where we are woven together as one. And this feels like a lovely opportunity to put it into action. From business owners to clients to those in need… Let us weave this global community into the one quilt of “we are in this together”.
Now that’s the kind of exponential I like.
PS. If you’d like to know about the charities I chose…
$1500 Went to the Girl Effect, who help 12 year-old girls around the world.
And $1500 went to Kiva.org to create micro-loans to entrepreneurs around the world.