One week after the closure of Flip Your Switch our Social Media Maven Jo Westwood – The Virtual Party Planner sums up the event in her own words as our guest blogger…. Check out Flip Your Switch from a Jo’s Eye View!
In the aftermath of Flip Your Switch I sit here contemplating just how much bigger my life is about to get. Christina’s words “Just breathe and dream into it” are echoing in my head.
To try and put down in mere words what the business event of the summer, possibly of ever, is some task. But I am about to try my utmost to fully describe the many varied elements of what Christina gifted to us, and quite frankly the hugeness of it all.
I should start by saying that this event was massive. A one off. I don’t doubt there will be more, but to be there at the beginning was magical. Christina literally grew in beauty, in visibility, in prowess, in her gifts before our very eyes, each day on stage. If you weren’t there, next time, let this be a lesson to you!
Flip Your Switch started, I’m sure, as a spark in the genius of Christina Morassi, who in my mind is still a hot ass pocket rocket of Italian descent, with a fire for business in her belly. (In real life actually she’s not as pocket sized as I imagined, but her focussed feistiness conjures images of those petite well heeled ladies you just know you’re going to listen to!)
However the first I heard of “The Event”, as it became known between us, was when I started to work with Christina on her first online course – Find Your Ecstatic Brand. I was obviously in the right place at the right time as I wound up working with Christina to create buzz across her social networks, freeing her up get into her real genius.
A month or so into our new working relationship she asked me to come to LA and live report Flip Your Switch. I had been secretly hoping for this, and so had already booked my flight, accommodation and tickets, knowing that either way the leap of faith would be well worth it.
(I have to say this was, I think, the best decision I have ever made. I am in love with LA, and in a not 100% platonic way, Christina and her awesome group of beautiful friends!)
Flip Your Switch started for me with butterflies in my stomach on the eve of Tuesday 19th June 2012. I had met Christina for the first time and found her to be calm and collected, readying herself for three days of onstage magic and transformation for over 100 Divas and Divos (the gentlemen of the species) from around the world. And I repeat, I thought I was nervous!
After a not too restful sleep, Tuesday came and with the armour of my statuesque hair do and sequinned colour pop outfit I made it to the Bayview Ballroom without tripping up. A good omen, I told myself!
That morning, whilst set up was still happening and an energy that felt like static electricity was in the air I made my first ever video. Remember I told you Christina is on of those ladies you know you’re going to listen too? Well she told me to make videos! I could literally feel the voltage of one hundred or more gifted open hearts in the nine floors beneath me, making my feet tingle a little. Stepping into their carefully chosen outfits in their rooms, or perhaps making their way to the roof of Marina Del Rey in the elevator.
Just after 8am and the stunning light bathed room starts to fill. The rising star of business, health and general badass baby momma attitude Amanda Moxley graces the stage to introduce our very own Christina Morassi! To paraphrase sports commentators the world over, the crowd goes wild! As if her presence and juicy content weren’t enough, the beauty, the body, the dress will keep you mesmerized for the next 9 hours and beyond! Christina later reveals that she railed against the dress she wore on the first day, a bodacious pale neon, full length body con number with a Swarovski crystal neck piece. Thankfully stylist Sybil Henry stepped in with some tough love and told her in no uncertain terms that she looked amazing, and there was no way she was getting out of it. Literally!
An optional, but highly encouraged prerequisite of working with Christina, attending her events included, is stepping up your wardrobe game. She makes the very logical business point that if you’re invisible because you choose clothes that make you blend in, you won’t attract the clients you really want.
She’s proving a point with this one and we all listen attentively as she sets out her intention for us for the three days ahead. “Utter fulfilment, from your soul, down to your bones”. What I love most about the way Christina works is how she blends the super straight up business sense with the spiritual intuitive pieces. The masculine energy with the feminine. It’s what kept us going for three solid days of intense learning and content.
Specifically the way Christina alternated between getting down and dirty with the numbers, focussing on sales wording and marketing techniques, with letting loose, dancing, “walking and talking” (a unique business tool if you ever saw one!) is what made Flip Your Switch so special.
As a pretty static point of reference behind my social media station at the back of the room I often attracted folks during the breaks who wanted to share their thoughts with me. The one I heard most often was how Flip Your Switch was like nothing they had ever experienced before.
Christina continued for three days (and two nights!) like this, mixing the solid foundations of business practice with her experience of the healing arts to get us into our essence, truly integrating the brand with the body.
The success panel was a fabulous feature of day two, with clients, and many now friends, of Christina’s letting us in on their successes, and continuing development. They came from across states and continents. One panel member flew in from Sweden! Heather Jernigan described herself as a “Christina junkie” and when Tara Porsander was asked did she have any doubts about signing up to work with Christina the reply came “Ab-so-lute-ly not!”.
Besides the success panel a plethora of awesome guests joined Christina on stage over the three days, some just for short spots of movement and play, others like Vrinda Normand and Bill Baren for longer sets, delivering invaluable education on marketing, copy and sales. The calibre of the guests matched the bar Christina had set in every other respect.
The deliciously exotic Vrinda was utterly authentic and gave us heart warming education on how to create killer copy. Bill talked heart centred sales like we’d never heard before. And <a href=”www.itsnotaboutthechair.com”>Lyena Strelkoff</a> finished off the guest spots on day three with an undeniable story to motivate even the meekest of souls. When she finished speaking there was not a dry eye in the house and during, you could hear a pin drop.
Amanda Moxley reappeared for the second evening session on Wealth Consciousness, and with Christina created a chemistry on stage that can only happen when two real friends start to have fun, and just happen to be in front of a hundred strong audience!
As you can imagine 72 hours of full on transformational work, and skyrocketing personal brands is hard to squeeze into just one blog post, but I hope this gives you at least a taste of the wonder we all experienced in those glorious three days.
I should finish by saying this event was massive. A one off. I don’t doubt there will be more, but to be there at the beginning was magical. Christina literally grew in beauty, in visibility, in prowess, in her gifts before our very eyes, each day on stage. If you weren’t there, next time, you will be!